In its 13th year, planning for the annual Pet Helpers Fur Ball needed to leverage best uses of time and energy by Pet Helpers staff and board. What had originated as a grassroots effort had become too successful for in-house efforts. Loftin DME took over a partially planned event with two months to go and executed it under budget while doubling net profitability. Loftin DME is now on retainer to consult with all of Pet Helpers’ event-based fundraising efforts.